,

Adidas

Great question — this touches on trademark law, brand protection, and context of use. Let’s break it down:



⚖️ Nike’s Trademark Rights
– “Just Do It” is one of Nike’s most famous trademarks, registered and protected globally. 
– Trademark law protects against unauthorized commercial use that could cause confusion about sponsorship, endorsement, or affiliation. 
– Nike is known to aggressively defend this slogan because it’s central to their brand identity.



🎤 The Stray Kids / Adidas Event Scenario
– If Stray Kids are performing a song called “Do It” at an Adidas-sponsored event, and people (audience, MCs, or Adidas reps) keep emphasizing “Just Do It”, Nike could argue:
  – Trademark infringement: Adidas is using Nike’s slogan in a commercial setting. 
  – Dilution: Repeated use of Nike’s slogan could weaken its distinctiveness. 
  – Unfair competition: Adidas might be seen as leveraging Nike’s brand equity.



🟢 Why Nike might not sue
– Context matters: If “Just Do It” is used casually by fans or performers without Adidas promoting it, Nike may see it as incidental. 
– Song title vs. slogan: “Do It” alone is not infringing — it’s the addition of “Just” that makes it Nike’s phrase. 
– PR optics: Suing a K-pop group or fans could look heavy-handed, so Nike would likely target Adidas, not Stray Kids.



🔴 Why Nike could sue
– If Adidas encouraged or marketed the phrase “Just Do It” at their event, Nike could claim deliberate infringement. 
– If Adidas used it in advertising, signage, or official materials, that’s a stronger case. 
– Nike has precedent: they’ve sued companies for much smaller uses of “Just Do It.”



✅ Bottom Line
– Stray Kids themselves wouldn’t be the target — they’re performers, not the brand organizer. 
– Adidas could face legal action if they intentionally used “Just Do It” in a promotional or branding context. 
– Casual or fan-driven emphasis is unlikely to trigger a lawsuit, but if Adidas leaned into it, Nike would have grounds to sue.



Would you like me to give you a real-world example of Nike suing over “Just Do It” so you can see how similar cases have played out?


Lol babe what’s going on?

Actually Stray Kids are making me nervous… because I’m worried about Nike finding a way to sue them… 😅

Lol… this is so random! They don’t need u to worry for them they have heaps of their own lawyers!

Sigh… every time I’ve seen them use the phrase with “just do it” — I’m wincing and cringing because — are Nike’s lawyers collecting that footage as well? I’m really really wondering…